In eleven months, it will be time for another election cycle. That means we are soon going to be inundated with political ads on television and radio. Since the Iowa Caucuses are just a few weeks away, those fine folks are already getting their share of political ads along with the usual Christmas shopping ads.
Now, I do not claim to be an expert on political ads and what is most effective in gaining the support of the electorate. However, I do know what I like, and I especially know what I don't like. I prefer ads that are positive and uplifting as opposed to negative attack ads.
Negative attack ads must work on some people, because they are so prevalent during every election cycle. For me, however, they are a major turnoff. With Newt Gingrich currently being the front runner among the GOP candidates, he is getting targeted in ads in airing in Iowa.
First, take a look at this ad from the Romney campaign in this "With Friends Like Newt" ad.
Next up, Ron Paul has his own attack ad against Gingrich.
Compare those ads with the "Rebuilding the America We Love" ad from Gingrich. Gingrich seems to be channeling Ronald Reagan's "Morning in America" ads. Which ads do you prefer?
The purpose of this post is not to express support for Gingrich. He is leading in the polls and is the natural target for these ads. I have not decided who I will vote for in the Maryland Republican primary. By the time the Maryland primary rolls around, it might not matter. I do want to raise the question though, do negative or positive ads sway you one way or another in deciding who to vote for come election time?