I am of the age where I remember when sports arenas and stadiums were named for the city they were in, the person who built it, or for some historical figure. I don't recall when they started selling the naming rights to stadiums to businesses, but it is obviously worthwhile both for the teams and for the companies that buy those naming rights.
In 1997, San Diego computer chip manufacturer Qualcomm bought the naming rights for the stadium in San Diego, CA. From that day forward, Jack Murphy Stadium has been know as Qualcomm Stadium, home to the San Diego Padres, the San Diego Chargers, and a couple of college football bowl games. That is, until now.
From December 18th through December 28th, Qualcomm has renamed the stadium Snapdragon Stadium. Snapdragon processors by Qualcomm are the digital brains inside mobile devices made by smartphone manufacturers like Samsung, LG, Nokia, and HTC. During this period of time, Snapdragon Stadium will host an NFL game between the Chargers and the Baltimore Ravens and two college bowl games, the San Diego County Credit Union Poinsettia Bowl and the Bridgeport Education Holiday Bowl.
This is a great opportunity for Qualcomm to promote their Snapdragon processors for smartphones. After all, we are doing more and more every day with our phones, so they need a powerful processor. My Droid Incredible utilizes the Snapdragon processor. My phone is so much more powerful and faster than any previous smartphone that I have had in the past.
Much like Intel did with processors for computers, Qualcomm is looking to build awareness of their Snapdragon processors for smartphones. My initial experience with a Snapdragon powered phone is so positive, that I will want it in future phones. Renaming Qualcomm Stadium to Snapdragon Stadium during this holiday period is a great first step in building brand awareness for their Snapdragon processors.